Do you know the difference between prospecting and recruiting as they related to network marketing?
Prospecting is about talking to people to find out about them. You are listening for any indications that they may have a need that you can satisfy.
Recruiting is the process of taking that potential interest and creating the belief that you and your business opportunity or product can satisfy that need.
Depending on who you’re listening to; there’s a chance that the way you’re prospecting and recruiting on social media is damaging your brand and your business!
There is a VERY fine line between prospecting on social media and spamming people. I’m sorry to say that most network marketers have been turned into human spam bots by their upline and company leaders.
Successful entrepreneurs and networkers alike eventually learn the true secret to success and it becomes the foundation upon which their entire prospecting, recruiting and business building strategy is founded.
Top 5 Warning Signs That Your Prospecting Efforts are Actually SPAM
1) You first private message to a stranger on social media includes a link to join your opportunity.
2) You get angry replies via private messaging and/or you have been reported as a spammer.
3) You post links to your opportunity or website in the comments section of other people’s social media posts
4) You compulsively want to talk about your company or products, without anyone asking you to share.
Finally… this one is the most important one…
5) You engage in interactions online, with a hidden agenda, hoping to transition the topic to something that would get people interested in your opportunity, without caring about knowing the other person.
This last one for me is a big one but could also be controversial.
After all, #5 is the very definition of prospecting (online or offline), which even when done right… can still feel awkward, result in people getting angry at you and very unleveraged, which is why I eventually decided to stop prospecting all together.
But here’s the interesting thing…
“People don’t care how much you know, until they know how much you care” – Theodore Roosevelt
Let me share to you some TIPS on the right way to do PROSPECTING AND RECRUITING!
#1 Be in your prospects’ shoes and feel their needs
The first thing that you need to do is connect with your prospects. Try to see the opportunity that you’re presenting from their point of view. For you to understand how prospects view your offer, you need to know how they view themselves first.
When Prospecting and recruiting, feel their needs by asking them questions about their current situation. But don’t over do it. You don’t want them to feel sorry for themselves. Remember: you’re there to help your prospects, not to add burden.
#2 Be IN the presentation, not AT the presentation
You want to gain their approval, don’t you? Then make a presentation that will have your prospects at the edge of their seats. Get their attention and make them hang on to your every word. You don’t want to bore them with an “automatic pilot” presentation. There is nothing worse than sitting through an opportunity meeting and not feeling the presenter’s presence. Prospecting and Recruiting is an art and sometimes it’s our job to entertain. One the best recruiters I know is also the most humous person I know! Keep it light and have as much fun as possible.
#3 If your prospect is not interested, don’t push it
The last thing you want to do is to chase your prospects away. If you sense outright rejection from your presentation, don’t push it. You can’t make everyone join your business. When they say “NO” to you, they mean it. This isn’t the time to give them a bunch of rebuttals. All you have to do is convey the message as clear as you can and respect whatever their decision will be. “No” in most cases just means they are not ready and it’s not the right time for them. Like I said…. Prospecting and Recruiting is an art!
#4 Mention your prospect’s name throughout the conversation
Do you know that the sweetest word that you can pronounce to your prospect is their name? This is most applicable in one-on-one presentations. Say their name at least three times in the first three minutes and you will keep their attention much longer than you normally would. Use it throughout your prospecting and recruiting conversation and make sure that it is the last word they hear. I do this a lot with a great response from my clients.
#5 Create a distraction-free environment
Before you go on with your presentation, ask your prospects to turn off their phones and double check they have their undivided attention. If you’re conducting a home meeting, make sure that the television and the radio are turned off, and keep the children away. Interruptions will not only distract your audience; it can also affect your momentum. When you’ve successfully rid yourself of all the distractions, continue on with your presentation.
#6 It’s not about the hype, but about the hope
This is where the difference becomes distinct between Professional and amateur Prospecting and Recruiting. Don’t hype people into joining your business. Instead, create hope in them. Make them hope for a residual flow of income, for a better lifestyle, and for a brighter future. Hyping them won’t do any good for the both of you. It will only turn your prospects off. If you want to be successful in home business, avoid marketing hype. Focus on promoting hope. It will serve as a magnet that will pull your prospects towards you.
#7 Be patient & Have Very Strong Follow up
Not all prospective recruits can give an immediate response to your offer. Some of them need time to think it over. Don’t rush them. Instead of saying “Can I get your answer now?” try telling them “Would you like to think about this opportunity first? Would 12 hours be enough time for you?” Just give them enough time to think about it, but not so long that they push the idea to the back of their minds. They may have completely forgotten about it once you followed up if you wait too long.
This is my favorite follow up tool that gets me loads of business and makes me look like a rockstar with my prospects
#8 Nurture a relationship with your recruits
You’re a Prospecting and Recruiting Professional Right?
So you’ve successfully recruited your prospects. Do you stop there? The answer is No. You want your recruits to stick around and become your partners in the business FOR LIFE. Build a meaningful relationship with them. Provide them with all the support that they need. Make them feel that they are in good hands. Remember, they are the people who can help you reach your dreams. So make sure that you give back and help them do the same to others.
Do you have any recent stories where someone got prospecting and recruiting out of order? How did it go? Please share it in a comment below.